STAR OLIVE OIL

"YOUR PASSPORT TO THE MEDITERRANEAN LIFESTYLE"

SWEEPSTAKES & INSTANT WIN GAME

OFFICIAL RULES



1. NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT ENHANCE CHANCES OF WINNING. Open and offered only to legal residents of the 50 United States and District of Columbia, 18 years of age and older (or 19 years of age or older for residents of AL and NE). Employees and directors of Star Fine Foods, Inc., Borges USA ("Sponsor"), and Brandmovers, Inc. ("Administrator") and each of their respective parent entities, subsidiaries and affiliated companies, distributors, retailers, advertising, promotion, or production agencies (and their respective IRS dependents, immediate family members [children, spouse, parents, siblings and their respective spouses, regardless of where they reside] and individuals residing in their same household, whether or not related) are not eligible to participate. Void where prohibited. By participating, entrants agree to these Official Rules and the decisions of the Sponsor, which are final and binding in all matters relating to this Promotion.


2. HOW TO ENTER THE SWEEPSTAKES PORTION OF THE PROMOTION: The Star Olive Oil "Your Passport to the Mediterranean Lifestyle" Sweepstakes & Instant Win Game (collectively, the "Promotion") begins at 12:00:01 p.m. Eastern Time ("ET") on May 17, 2013, and ends at 11:59:59 a.m. ET on August 23, 2013 ("Promotion Period"). To enter, during the Promotion Period, visit the Star Fine Foods page on Facebook. If you have not already "liked" the Star Olive Oil page on Facebook, find the Sweepstakes tile on Star Olive Oil's main Facebook page ("Website"), "like" us and complete the entry form, which includes your name, address, email address, birth date, email address and daytime telephone number. If you already "like" Star Olive Oil's page on Facebook, visit the Website during the Promotion Period, and complete and submit the online official entry form. All entries must be received by 11:59:59 AM ET on August 23, 2013 to be eligible for the Sweepstakes random drawing. Limit one (1) entry per person/email address during the entire Promotion Period. However, each day throughout the Promotion Period, visit the Website to find the daily three (3) trivia questions posted. Upon answering all three (3) trivia questions, you will automatically receive one (1) additional bonus entry into the Random Drawing for that day ("Bonus Entry"). Please note: you do not need to correctly answer the trivia questions in order to receive a Bonus Entry into the Random Drawing. Limit one (1) Bonus Entry per person/email address per day. However, each day throughout the Promotion Period, share this promotion with friends though the Facebook or Twitter links and receive one (1) additional sharing bonus entry into the Random Drawing for that day ("Sharing Bonus Entry"). You may receive up to two (2) Sharing Bonus Entries per day, one (1) for each social platform shared to. Limit TWO (2) SHARED Bonus EntrIES per person/email address per day.


3. How to Play the Instant Win Portion of the Promotion: Upon submitting your entries as set forth in Section 2 of these Official Rules, you will be brought to another page to play the Instant Win portion of the Promotion to see if you are an instant winner. To play the Instant Win portion, find the Mediterranean Diet Pyramid on the Website. Select any item on the Mediterranean Diet Pyramid ("Play"), and if you see a message saying "Congratulations! You're an Instant Winner! You have won a bottle of Star Extra Virgin Olive Oil!" you are the winner of the prize as listed on the Website. If you receive an instant message saying "Sorry, you are not an instant winner today," you are not the winner of the Instant Win prize. There will be one (1) Instant Win prize awarded each day throughout the Promotion Period. LIMIT ONE (1) INSTANT WIN PLAY PER PERSON/EMAIL ADDRESS PER DAY. Limit one (1) Instant Win prize per person/email address during the entire Promotion Period. All Plays must be received/made no later than 11:59:59 a.m. ET on August 23, 2013. Administrator's computer will be the official time clock for the Promotion. Any attempt at email or other alternative Internet entry not specified herein is void. Any attempt by any person to obtain more than the stated number of entries or Plays by using same or multiple/different email or accounts or any other methods will void all of that person's plays and that person may be disqualified, at Sponsor's sole discretion.


4. SWEEPSTAKES RANDOM DRAWING: The Sweepstakes prize winners will be chosen from among all eligible entries received throughout the Promotion Period on or about August 26, 2013, by Administrator, an independent judging agency, whose decisions are final and binding in all matters relating to this Promotion. Potential winners will be notified by email or telephone at the email address/telephone number provided at time of entry on or about the August 27, 2013.


5 HOW TO CLAIM INSTANT WIN PRIZE: To claim an Instant Win prize, immediately upon receiving your winning instant message as set forth in Rule #3 above, the address provided at the time of entering the Sweepstakes portion of the Promotion will be provided to Star Fine Foods and they will mail you one (1) bottle of Star Extra Virgin Olive Oil (up to $8.00 in value). All Instant Win prizes will be mailed out within 2 to 3 weeks after date won.


All prize claims subject to verification by an independent judging agency, whose decisions are final and binding in all matters relating to this Promotion. Prizes cannot be transferred, assigned, substituted, or redeemed for cash, but Sponsor reserves the right to substitute any prize with prize of equal or greater value, should any prize become unavailable. Sponsor is not responsible for prize claims or winner verification emails that are lost, stolen, damaged, mutilated, separated, incomplete, interrupted, misdirected, not received or for any technical or transmission failures or interruptions. Return of prize as undeliverable or unclaimed prizes will result in disqualification and prize will be forfeited and may not be awarded, at Sponsor's sole discretion. No more than the stated number of prizes will be awarded.


6. PRIZES/ODDS: One (1) Sweepstakes Grand Prize: A 14-day/14-night trip for two (2) to multiple Sponsor-specified cities and countries in the Mediterranean. Trip includes coach airfare for two (2) people from major airport nearest winner's residence to multiple Sponsor-specified cities and countries in the Mediterranean; hotel accommodations for 14 nights at a Sponsor-specified hotel. Approximate Retail Value ("ARV") $15,000.00. The actual retail value of the prize may vary, depending upon point of departure and seasonal fluctuations and hotel and airfare rates. Any difference between the stated ARV and actual ARV will not be awarded. All expenses not specifically mentioned herein are not included and are solely the winner's responsibility, including but not limited to: round trip transportation between the winner's residence and any airport, beverages, food not listed above, gratuities and tips, tax not listed, insurance, laundry service, room service, service charges, souvenirs and telephone calls. Winner and his/her guest must each be 18 years of age or older (except residents of AL and NE who must be 19); must complete, sign and return all affidavits, releases and other documents required by Sponsor prior to ticketing of prize; must travel on the same itinerary; must travel between the following months: September 2013 - May 2014 (EXCEPT trip may NOT be taken between December 15, 2013 - January 1, 2014), blackout dates apply; must comply with all airport and venue security requirements or prize will be forfeited in its entirety and may be awarded to an alternate winner, provided sufficient time remains to verify alternate winner and ticket prize, otherwise prize will not be awarded. Sponsor reserves the right in its sole discretion to suspend or cancel the participation of any winner or guest due to noncompliance with any security procedure or inappropriate behavior or misconduct at Sponsor's sole discretion. Airline carrier and hotel regulations and conditions may apply. Winner and his/her guest are solely responsible for obtaining any and all necessary travel documents (valid passport, visa, etc.) before departure. Travel and lodging are subject to change due to availability, certain restrictions and Sponsor's approval. No responsibility is assumed for any cancellation or rescheduling of an event in whole or in part. If any of the foregoing prize details are delayed, postponed or cancelled for any reason, those portions of the prize will not be awarded and the remainder of the prize elements shall constitute full satisfaction of Sponsor's prize obligation to winner and no substitute or additional compensation will be awarded. Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers or certificates. No substitute or additional compensation will be awarded. Prize is not redeemable for cash or transferable unless otherwise agreed to be Sponsor in its sole discretion. No substitution allowed except at Sponsor's sole discretion, and in that event for a prize of equal or greater value may be substituted for any reason. The prize cannot be used in conjunction with any other promotion or offer. Odds of winning the Sweepstakes Grand Prize depend on the number of eligible entries received throughout the entire Promotion Period. One (1) Sweepstakes First Prize: A Trip for two (2) to the Culinary Institute of America Cooking Classes in Napa, CA on a Sponsor-specified date. Trip includes coach airfare for two (2) people from major airport nearest winner's residence to Napa, CA; hotel accommodations for 2 nights at a Sponsor-specified hotel. Approximate Retail Value ("ARV") $5,000.00. In the event the First Prize Winner resides within 150 miles of Napa, CA, winner will receive ground transportation in lieu of airfare. The actual retail value of the prize may vary, depending upon point of departure. Any difference between the stated ARV and actual ARV will not be awarded. All expenses not specifically mentioned herein are not included and are solely the winner's responsibility, including but not limited to: round trip transportation between the winner's residence and any airport, beverages/food not listed above, gratuities, tax not listed, travel insurance, laundry service, room service, service charges, souvenirs and telephone calls. Winner and his/her guest must each be 18 years of age or older (except residents of AL and NE who must be 19); must complete, sign and return all affidavits, releases and other documents required by Sponsor prior to ticketing of prize; must travel on the same itinerary; and must travel on dates specified by Sponsor or prize will be forfeited in its entirety and may be awarded to an alternate winner, provided sufficient time remains to verify alternate winner and ticket prize, otherwise prize will not be awarded. Sponsor reserves the right in its sole discretion to suspend or cancel the participation of any winner or guest due to noncompliance with any security procedure or inappropriate behavior or misconduct at Sponsor's sole discretion. Airline carrier and hotel regulations and conditions may apply. Winner and his/her guest are solely responsible for obtaining any and all necessary travel documents (valid drivers license, passport, visa, etc.) before departure. Travel and lodging are subject to change due to availability, certain restrictions and Sponsor's approval. No responsibility is assumed for any cancellation or rescheduling of an event in whole or in part. If any of the foregoing prize details are delayed, postponed or cancelled for any reason, those portions of the prize will not be awarded and the remainder of the prize elements shall constitute full satisfaction of Sponsor's prize obligation to winner and no substitute or additional compensation will be awarded. Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers or certificates. No substitute or additional compensation will be awarded. Prize is not redeemable for cash or transferable unless otherwise agreed to be Sponsor in its sole discretion. No substitution allowed except at Sponsor's sole discretion, and in that event for a prize of equal or greater value may be substituted for any reason. The prize cannot be used in conjunction with any other promotion or offer. Odds of winning the Sweepstakes First Prize depend on the number of eligible entries received throughout the entire Promotion Period. Thirteen (13) Sweepstakes Second Prizes: An Apple® iPad®. ARV: $499.00 each. Odds of winning the Sweepstakes Second Prize depends on the number of eligible entries received throughout the entire Promotion Period. Ninety-five (95) Instant Win Daily Prizes - A 17 oz. bottle of Star Extra Virgin Olive Oil will be mailed to the address you provided when you registered. ARV: $8.00 each. Odds of winning an instant prize depend on the number of eligible Instant Win Game Plays and the timing of such Plays. Total ARV of all prizes is $27,247.00 USD. Prizes cannot be transferred, assigned, substituted, or redeemed for cash, but Sponsor reserves the right to substitute any prize with a prize of equal or greater value. Prizes will not be fulfilled outside the 50 United States or D.C. Winners will be solely responsible for all, as applicable sales tax and all other federal, state, local or other tax liabilities; travel insurance (if applicable); and all other fees and expenses associated with receipt and use of any prize.


7. CONDITIONS OF PARTICIPATION: Participants agree (a) that Sponsor, Administrator and each of their respective parent entities, subsidiaries and affiliated companies, advertising and promotion agencies, any companies who are promotional participants or prize providers, Facebook, and all of their respective officers, directors, shareholders, employees, representatives and agents (collectively, "Released Parties"), will have no liability whatsoever for, and shall be held harmless by participants (or participant's parent/legal guardian if participant is deemed a minor in the state of his/her residence) against any liability for any injuries, losses or damages of any kind to persons, including death, or property resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of any prize or participation in this Promotion or any Promotion related activity, or for any printing, production, technical, typographical, human or other error in the printing, offering or announcement of any prize; and (b) except where legally prohibited, winners grant (and agree to confirm that grant in writing) permission for Sponsor and those acting under its authority to use his/her name, photograph, voice and/or likeness, for advertising, trade and/or publicity purposes without additional compensation in all media now known or hereafter discovered, worldwide and on the Internet and/or World Wide Web, in perpetuity, without notice, review or approval. No more than the stated number of Instant Win prizes will be awarded. In the event that a production, seeding, technical or any other reasons cause more than the stated number of Instant Win prizes, as set forth in these Official Rules, to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by random drawing among all legitimate eligible prize claimants. All federal, state and local laws and regulations apply. Potential winners may be required to complete, execute and return an Affidavit of Eligibility, a Liability Release and where lawful, a Publicity Release within ten (10) business days of attempted notification. Sweepstakes Grand Prize and First Prize winners will also be required to complete and return an IRS-W9 form within this same ten (10) business day deadline. If documents are not returned on a timely basis, or if prize or prize notification is returned as non-deliverable, or if a potential winner is found to be ineligible or not in compliance with these Official Rules, such prize will be forfeited and, at Sponsor's discretion, may be awarded to an alternate winner, time permitting. By participating in this Promotion, you acknowledge and agree that Sponsor may collect the personal information submitted by you, and use the information pursuant to Sponsor's privacy policy available on the Website.


8. LIMITATIONS ON LIABILITY: Released Parties are not responsible for illegible, lost, late, stolen, damaged, destroyed, inaccurate, delayed, incomplete, non-delivered, misdirected, entries/Plays; or for incomplete, inaccurate, lost, interrupted or unavailable network, satellite, telephone networks or lines, computer on-line systems, computer equipment, software, viruses or bugs, servers or providers, or other connections, availability or accessibility; or for unauthorized access to, or alteration of entries/Plays; or miscommunications, failed computer, telephone, satellite, or cable transmissions, lines or other technical failure; or for jumbled, scrambled, delayed, or misdirected transmissions, computer hardware or software malfunctions, failures or difficulties; or for any other errors of any kind, whether human, technical, mechanical, electronic or network, including, without limitation, any errors which may occur in connection with the administration of the Promotion or in any Promotion-related materials; or for the incorrect or inaccurate capture of entry, Play or other information, or the failure to capture any such information. Persons who tamper with or abuse any aspect of the Promotion or Website, as solely determined by the Sponsor, will be disqualified (and all associated entries/Plays will be void), and Sponsor reserves the right to terminate such entrant's eligibility to participate in this or any other promotion offered by Sponsor. Entries/Plays generated by robotic, programmed, script, macro or other automated means or by any means which subvert the entry process will be disqualified. Released Parties are not responsible for injury or damage to participants' or to any other person's mobile device or computer related to or resulting from participating in this Promotion. Should any portion of the Promotion be, in Sponsor's sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of entries/Plays, Sponsor reserves the right at its sole discretion to suspend or terminate the Promotion, and select winner(s) for the corresponding drawing/Instant Win Game from all non-suspect, eligible entries/Plays received for such drawing/Instant Win Game prior to action taken or as otherwise deemed fair and appropriate by Sponsor. Without limiting the release provided above, and for greater certainty, Released Parties will not be liable for (a) any incomplete or inaccurate information, whether caused by wireless device users or by any equipment or programming associated with or utilized in the Promotion, or by any technical or human error which may occur in the processing of entries; (b) the theft, destruction or unauthorized access to, or alteration of, entries; (c) any problems with or technical malfunctions of telephone networks or lines, computer on-line systems, servers or providers, computer equipment, software, viruses or bugs;  (d) any failure of any message to be received by or from Sponsor for any reason including but not limited to traffic congestion on the Internet or wireless waves or at any Website or combination thereof; or (e) damage to a participant's or other person's system or equipment occasioned by participation in this Promotion. In the event of a dispute regarding prize claims or entries received from multiple users having the same wireless telephone account, the user identified at the time of entry in the wireless carrier's billing system for the wireless telephone number used to enter will be deemed to be the entrant and must comply with these Official Rules. IN NO EVENT WILL THE RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES ARISING OUT OF YOUR ACCESS TO AND USE OF THE WEBSITE OR ANY OTHER WEBSITE ASSOCIATED WITH THIS PROMOTION.

9. WINNERS LIST/OFFICIAL RULES REQUEST: For the name of the winner and/or Official Rules, send a hand-printed, self-addressed, return postage stamped envelope to: Winners List/Official Rules (specify which) - Star "Your Passport to the Mediterranean Lifestyle" Promotion, 1575 Northside Drive, Bldg. 200, Suite 200, Atlanta, GA 30318.  The winner list will be available after winner confirmation is complete, on or about September 23, 2013.


10. SPONSOR: Star Fine Foods, 2680 West Shaw Lane, Fresno, CA 93711

ADMINISTRATOR: Brandmovers, Inc., 1575 Northside Drive, Bldg 200, Ste 200, Atlanta, GA 30318.